AI is changing the way guests discover, compare and choose hotels. For independent hoteliers, this creates both a challenge and an opportunity. Visibility is no longer just about ranking well on search engines. Increasingly, it is about becoming a trusted recommendation at the exact moment travellers are planning their next trip. Today’s guest journey is […]
How is Net Affinity simplifying the lives of hoteliers in 2026? In this featured interview with Hotel & Restaurant Times, Group Sales Director, Sharon Cowley explores our transition into a holistic technology partner. From the launch of Smart Payments and Global Distribution Systems (GDS) to our “mobile-first” philosophy, learn how we are combining hospitality expertise […]
Gift vouchers have become an increasingly valuable revenue stream for hotels, particularly around key gifting periods such as Christmas, weddings, birthdays, Father’s Day and seasonal promotions. Guests are looking for convenient, thoughtful and experience-led gifts, while hotels can use vouchers to drive direct revenue, increase brand visibility and encourage future stays, dining experiences, spa visits […]
Net Affinity is delighted to announce the launch of its new booking engine integration with Oracle Hospitality’s Opera Cloud Platform is now live and available to hotels worldwide. Hotels can now enhance their technology with Opera Cloud and Net Affinity’s seamless two-way integration, fully connecting their booking engine with this industry-leading Platform. This development delivers […]
At Net Affinity, we’re focused on making it easier for hoteliers to grow direct revenue with the right mix of technology, expertise and support. That’s why we’re delighted to welcome Siggi Schrot as our new UK Sales Manager – a key appointment that reinforces our commitment to expanding our presence and partnerships across the UK […]
The hospitality industry is entering a new era of complexity. Guest journeys are becoming more fragmented, booking windows are tightening, and expectations around personalisation and speed continue to rise. At Net Affinity’s fourth annual Revenue Summit, we welcomed over 100 independent hoteliers to The Heritage, Killenard, for a full day of expert-led discussion focused on […]
Subscribe to our newsletter for weekly book direct and hotel marketing advice, podcasts, data insights, events, and product updates, straight from the experts.
