How travel companies should prepare for agentic commerce

How travel companies should prepare for agentic commerce

News / Technology
By Morgan Hines / December 18, 2025
top-opeds-2025-agentic-ai-ndc
News / Online
Agentic AI, NDC and shifting priorities: PhocusWire’s top opinion stories of 2025
By PhocusWire December 18, 2025
We rounded up the top 10 performing op-eds on PhocusWire for 2025. Read More
exlusive-investments-acquires-luxury-vacation-rental-club-inspirato
News / Online
Exclusive Investments to buy Inspirato for $59M
By Abby Crotty December 17, 2025
Under the agreement, Inspirato will become a privately-held company and will no longer be listed or traded on Nasdaq. Read More
Interview / Startups
Startup Stage: AirviaTech wants to simplify flight ticket sales
By Abby Crotty December 17, 2025
AirviaTech, based in Turkey and founded this year, describes itself as an independent technology bridge between airlines and travel sellers.... Read More
Interview / Online
The Phocuswright Conference 2025 Launch Innovator: Vio.com
By PhocusWire December 17, 2025
According to Vio.com founder and CEO Oz Har Adir, the platform "turns price volatility into a value creator."... Read More
News / Technology
DMOs on AI implementation, challenges and education
By Morgan Hines December 17, 2025
DMOs are using AI to increase efficiency, and education has been essential for implementation.... Read More
News / Online
Spain slaps Airbnb with €64 million fine
By Morgan Hines December 16, 2025
Airbnb plans to challenge the fine, with a company spokesperson stating that the ministry's actions are "contrary to applicable regulations in Spain."... Read More

In Phocus Podcast

Latest episode - December 17, 2025


Listen to all episodes 

In Case You Missed It

Read more 
Read more 
hot25-2026-800x400
Presenting the Hot 25 Travel Startups for 2026
News / Startups
News / Online
Travel's movers, shakers and newsmakers in 2025
PhocusWire names its 2025 newsmakers, spotlighting the companies and individuals behind the most... Read more
News / Technology
How corporate travel, payments could change by 2030
Blockskye co-CEO and co-founder Brook Armstrong shared his vision for the changing payments frontier... Read more
News / Online
Redefining hospitality with services, AI and more ways to stay
Executives from Marriott, Casago and Airbnb discuss strategies and initiatives defining the changing... Read more
News / Technology
How Expedia Group believes AI can improve digital travel marketing
AI-supported travel marketing can work—as long as it still has a human touch, according to Rob Torres... Read more
News / Online
TravelAI acquires OwnerDirect.com to expand in North America
Owner Direct was initially founded in 1987 and has been using the OwnerDirect.com domain commercially... Read more
News / Online
Booking Holdings' Rob Ransom on AI's role in online travel
Booking Holdings' chief strategy officer Rob Ransom discusses OTA value, marketing in the age of AI... Read more
PhocusWire's weekly travel tech news briefs: Travalyst, Google, Guesty and more...
PhocusWire's weekly travel tech news briefs: Travalyst, Google, Guesty and more...
News / Technology

From Our Partners

Upcoming Events/Replays

Read more 
Read more 
More News
More Stories 
Why travelers are 'defecting' from a preferred airline, hotel or OTA
Implementing technology in cruise and what comes next with AI
How corporate travel, payments could change by 2030
Navan announces CFO transition following IPO
Mangelaars named CEO at Travelport as Webb steps down
The Phocuswright Conference 2025 Launch Innovator: TripGain
Redefining hospitality with services, AI and more ways to stay
Travelsoft adds flight fulfillment solution airQuest
The Phocuswright Conference 2025 Launch Innovator: The Data Appeal Company
Event Calendar
15Jan
Travel Forward: Data, Insights & Trends for 2026January 15, 2026
online
All events and replays
We want to know about you!

Our team wants to provide content that is relevant and interesting for our readers. To do that, we’d like to know a little bit about your role. Please answer a few questions.

Subscribe Now!

I accept the Terms and Conditions and Privacy Policy.


From Our Partners
sponsored
Why personalization in travel is still so hard and where progress is finally happening
Intelligent travel choice in a world of infinite options
How Europe’s rail renaissance is reshaping modern mobility
The revenue pivot: Why real-time relevance is the key to incremental value in travel
Checked in, taxed out: Benchmarking tax compliance in the US lodging industry
The evolution of interlining and the future of airline retailing
From back office to bottom line: How hotels can transform payments into growth strategy
Rethinking metasearch around exploration and inspiration
Reinventing travel protection for the embedded, AI-powered era
How travel marketers can connect context, content and conversion
More Stories
AI Stories in Travel
Read more 
More Phocuswright Insights 
Novelty and loyalty at odds
Novelty and loyalty at odds
 December 12, 2025
Phocuswright Research
Phocuswright Events
Northstar Travel Group
Other Northstar Travel Group Products
Events by WIT
About Us
Advertise
Privacy
Contact Us
Do Not Sell or Share My Data
Copyright © 2025 by Northstar Travel Media LLC. All Rights Reserved. Phocuswright 301 Route 17 N., Suite 1150, Rutherford, NJ 07070 USA | Telephone: +1 860 350-4084
Phocuswright • The Phocuswright Conference • Phocuswright Europe • Global Startup Pitch • Web In Travel • Retail Travel • Hotel Investment
Register Now