APAC travel trends pt. 1: Traveler behavior, growing markets and what's coming next

APAC travel trends pt. 1: Traveler behavior, growing markets and what's coming next

News / Online
By Abby Crotty / March 4, 2026
lighthouse chatgpt app
News / Technology
Lighthouse introduces ChatGPT app for direct hotel booking
By Morgan Hines March 4, 2026
Powered by Connect AI from Lighthouse, The Hotels Network app in ChatGPT is open to hotels across the world. Read More
Lonely Planet launches travel app to expand digital platform strategy
News / Technology
Lonely Planet launches travel app to expand digital platform strategy
By Cathy Walsh March 4, 2026
The travel app combines guidebook expertise with interactive maps, local tips and trip-building tools. Read More
News / Technology
Mews, Sojern, Shiji and more travel and tourism news from ITB Berlin 2026
By PhocusWire March 4, 2026
At ITB Berlin 2026, travel and tourism companies revealed new products, partnerships and innovations.  ... Read More
News / Technology
Navan launches AI travel assistant for unmanaged business travelers
By Abby Crotty March 3, 2026
The assistant is available to business travelers who don’t have access to Navan through their employers, allowing them to manage their travel plans and address disruptions.... Read More
News / Online
UK’s CMA launches investigation into Hilton, IHG and Marriott
By Rob Gill and Julie Sickel - BTN Europe March 3, 2026
The investigation is part of a probe into “suspected sharing” of sensitive information.... Read More
News / Online
Travel’s third-largest sector faces its defining decade
By Phocuswright Research and Arival March 3, 2026
The experiences sector is set to top $340 billion by 2029, according to research from Phocuswright and Arival.... Read More

In Phocus Podcast

Latest episode - February 25, 2026


Listen to all episodes 

In Case You Missed It

Read more 
Read more 
hot25-2026-800x400
Presenting the Hot 25 Travel Startups for 2026
News / Startups
News / Online
Consolidation, AI and the race to own the A-to-B journey in ground transport
The sector has been active in recent years, with players like BlaBlarCar, Flix, Rome2Rio and Travelier... Read more
Opinion / Technology
Hotel software: An unlikely winner in the AI reset
HotelTechReport.com co-founder Jordan Hollander challenges industry concerns about AI's effect on... Read more
News / Online
OTAs' marketing spend exceeded $20B in 2025
Marketing investment from the largest online travel players rose again last year. Read more
News / Technology
AI is changing travel companies’ hiring mindset
Travel industry stakeholders weigh in on how AI is changing hiring thought processes. Read more
News / Technology
‘Something out of nothing’: How hotel ancillary tech is transforming the stay experience
As pressure mounts to increase revenue and average daily rates hit a ceiling, hotels are branching out... Read more
News / Online
Personalization, content production challenge DMOs
While still a primary goal, 45% of DMOs described their personalization efforts as “moderate” in 2026,... Read more
PhocusWire's weekly travel tech news briefs: RMS, Klook, Lufthansa and more...
PhocusWire's weekly travel tech news briefs: RMS, Klook, Lufthansa and more...
News / Technology

From Our Partners

Upcoming Events/Replays

Read more 
Read more 
More News
More Stories 
Consolidation, AI and the race to own the A-to-B journey in ground transport
Indonesia’s online travel market eyes $17B future
Hotel software: An unlikely winner in the AI reset
Travel Token Marketplace acquires Camino Network initiator Chain4Travel
Holidu acquires German vacation rental platform Bestfewo.de
Amadeus sees revenue and profit growth in 2025
Skyscanner launches flights app in ChatGPT
PhocusWire's weekly travel tech news briefs: RMS, Klook, Lufthansa and more...
OTAs' marketing spend exceeded $20B in 2025
Event Calendar
24Mar
Travel Marketing AI SummitMarch 24, 2026
New York City
15Jun
Phocuswright Europe 2026June 15-17, 2026
Barcelona
24Jun
TravelTech Show 2026June 24-25, 2026
ExCeL London
All events and replays
We want to know about you!

Our team wants to provide content that is relevant and interesting for our readers. To do that, we’d like to know a little bit about your role. Please answer a few questions.

Subscribe Now!

I accept the Terms and Conditions and Privacy Policy.


From Our Partners
sponsored
Travel tech at ITB Berlin 2026: Key tracks and voices shaping the future of travel
Why seamless arrivals are critical to the connected trip
Key travel trends shaping destinations, experiences and stays
Rethinking availability, risk and conversion in hotel distribution
How travel insurance is evolving to support modern journeys
Why payments are becoming a strategic driver in travel
Why data quality is becoming the foundation of travel innovation
Inside Latin America’s digital shift in tours, activities and experiences
Beyond the software: Why support defines success in vacation rentals
Multimodal travel, AI and the changing definition of access
More Stories
AI Stories in Travel
Read more 
More Phocuswright Insights 
61% of travel business surveyed experimenting with or scaling agentic AI
61% of travel business surveyed experimenting with or scaling agentic AI
 February 5, 2026
Phocuswright Research
Phocuswright Events
Northstar Travel Group
Other Northstar Travel Group Products
Events by WIT
About Us
Advertise
Privacy
Contact Us
Do Not Sell or Share My Data
Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. Phocuswright 301 Route 17 N., Suite 1150, Rutherford, NJ 07070 USA | Telephone: +1 860 350-4084
Phocuswright • The Phocuswright Conference • Phocuswright Europe • Global Startup Pitch • Web In Travel • Retail Travel • Hotel Investment
Register Now