Hotel direct bookings remain stable despite rise of AI

Hotel direct bookings remain stable despite rise of AI

News / Distribution
By Abby Crotty / February 2, 2026
4 signals from the front lines of AI investment
News / Technology
4 signals from the front lines of AI investment
By Phocuswright Research February 3, 2026
Phocuswright asked senior travel executives how they are budgeting for technology, where generative and agentic AI is in use today, what’s blocking them from going further and what their outlook is for the future. Read More
business-traveler-biztrip-ai-pre-seed-funding
News / Startups
BizTrip AI raises $1.5 million for product development, hiring
By Abby Crotty February 2, 2026
The funding is the third tranche of the startup's pre-seed round. Read More
News / Online
Airline retailing tech provider ATPCO names Brett Burgess CEO
By Morgan Hines February 2, 2026
Brett Burgess takes over from interim CEO Vince Palmiere, who stepped in when former CEO Alex Zoghlin departed last June.... Read More
News / Technology
OpenAI, Booking.com launch program to boost AI adoption among Europe’s SMEs
By Abby Crotty January 30, 2026
The SME AI Accelerator is being launched in partnership with Booking.com.... Read More
News / Technology
PhocusWire's travel tech news briefs: HTS, Kayak, Navan and more...
By PhocusWire January 30, 2026
Keep up with all the latest people, partner and product news from around the global travel industry.... Read More
News / Distribution
What’s next for airline distribution?
By Abby Crotty January 30, 2026
Pkfare's Jesus Monzo Faubel and Mystifly's Jeremy Jameson talk about next steps in airline distribution amid increasing NDC adoption and AI.... Read More

In Phocus Podcast

Latest episode - January 28, 2026


Listen to all episodes 

In Case You Missed It

Read more 
Read more 
hot25-2026-800x400
Presenting the Hot 25 Travel Startups for 2026
News / Startups
News / Technology
AI’s ongoing evolution in corporate travel
Mat Orrego of Cornerstone Information Systems and Marilyn Markham of American Express GBT discuss AI... Read more
Opinion / Technology
6 AI trends that will matter to hotels in 2026
While the AI hype has been exhausting, Cloudbeds' Sebastien Leitner argues that there are some... Read more
News / Online
Expedia's Ariane Gorin on AI visibility, traveler experience and activities growth
Expedia Group CEO Ariane Gorin says she is especially proud of how the OTA has been "going after AI"... Read more
News / Technology
Inside airlines' expanding AI efforts
While OpenAI is racking up airline partnerships, AI adoption is also happening through existing tech... Read more
News / Online
Expedia Group cuts jobs, adds roles in reorganization
The company said it is simplifying its structure and reducing organizational layers. Read more
News / Technology
TripWorks lands $6M, plans AI development
The company wants to expand AI-driven pricing and revenue optimization tools, move into new markets... Read more
ppp jan 30
PhocusWire's travel tech news briefs: HTS, Kayak, Navan and more...
News / Technology

From Our Partners

Upcoming Events/Replays

Read more 
Read more 
More News
More Stories 
What’s next for airline distribution?
6 AI trends that will matter to hotels in 2026
Accor launches app in ChatGPT
Self-driving startup Waabi raises $1B, partners with Uber to expand into robotaxis
Unpacking the latest corporate travel trends
Expedia's Ariane Gorin on AI visibility, traveler experience and activities growth
Google launches AI-powered City Guide, Comic Postcards
Phocuswright to launch Travel Marketing AI Summit in March
HeyMax secures $11M for AI push, geographical expansion
Event Calendar
24Mar
Travel Marketing AI SummitMarch 24, 2026
New York City
15Jun
Phocuswright Europe 2026June 15-17, 2026
Barcelona
All events and replays
We want to know about you!

Our team wants to provide content that is relevant and interesting for our readers. To do that, we’d like to know a little bit about your role. Please answer a few questions.

Subscribe Now!

I accept the Terms and Conditions and Privacy Policy.


From Our Partners
sponsored
Why seamless arrivals are critical to the connected trip
Key travel trends shaping destinations, experiences and stays
Rethinking availability, risk and conversion in hotel distribution
How travel insurance is evolving to support modern journeys
Why payments are becoming a strategic driver in travel
Why data quality is becoming the foundation of travel innovation
Inside Latin America’s digital shift in tours, activities and experiences
Beyond the software: Why support defines success in vacation rentals
Multimodal travel, AI and the changing definition of access
Why personalization in travel is still so hard and where progress is finally happening
More Stories
AI Stories in Travel
Read more 
More Phocuswright Insights 
Playing favorites
Playing favorites
 December 18, 2025
Phocuswright Research
Phocuswright Events
Northstar Travel Group
Other Northstar Travel Group Products
Events by WIT
About Us
Advertise
Privacy
Contact Us
Do Not Sell or Share My Data
Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. Phocuswright 301 Route 17 N., Suite 1150, Rutherford, NJ 07070 USA | Telephone: +1 860 350-4084
Phocuswright • The Phocuswright Conference • Phocuswright Europe • Global Startup Pitch • Web In Travel • Retail Travel • Hotel Investment
Register Now