The rise of GEO: Why hotel marketers need to think beyond SEO

The rise of GEO: Why hotel marketers need to think beyond SEO

Opinion / Technology
By Eric Ettlin - Aimbridge Hospitality / December 31, 2025
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UAE-based VBooking lands $5M
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The travel booking platform said the funds will be used to develop an AI concierge and AR-enabled tools. Read More
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Japan’s travel boom is changing the rules
By Phocuswright Research December 30, 2025
After years of deflationary drag, Japan entered a new chapter in 2024. Read More
News / Technology
Expedia to integrate with Alexa+ in 2026
By Morgan Hines December 29, 2025
With its Expedia integration, users will be able to talk to Alexa+ to find and book vacation rentals and hotels.... Read More
News / Online
The best of Phocuswright research from 2025
By PhocusWire December 29, 2025
Check out the top performing articles from Phocuswright research this year.... Read More
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PhocusWire's weekly travel tech news briefs: Trip.com Group, SITA, NextTrip and more...
By PhocusWire December 26, 2025
Here's our roundup of the people, product and partner news from the global travel industry this week.... Read More
News / Online
Playing favorites: The makings of a go-to travel brand
By Phocuswright Research December 24, 2025
Across airlines, hotels and online travel agencies, value for the money is the dominant factor in brand preference.... Read More

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Presenting the Hot 25 Travel Startups for 2026
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PhocusWire’s most memorable interviews of 2025
The PhocusWire team curated a list of 10 insightful interviews this year, focusing on news value and... Read more
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Sabre president and CEO Kurt Ekert discusses being the underdog, the company's innovation focus and AI... Read more
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Agentic AI, NDC and shifting priorities: PhocusWire’s top opinion stories of 2025
We rounded up the top 10 performing op-eds on PhocusWire for 2025. Read more
Interview / Online
The Phocuswright Conference 2025 Launch Innovator: Vio.com
According to Vio.com founder and CEO Oz Har Adir, the platform "turns price volatility into a value... Read more
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DMOs on AI implementation, challenges and education
DMOs are using AI to increase efficiency, and education has been essential for implementation. Read more
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Travel's movers, shakers and newsmakers in 2025
PhocusWire names its 2025 newsmakers, spotlighting the companies and individuals behind the most... Read more
PhocusWire's weekly travel tech news briefs: Trip.com Group, SITA, NextTrip and more...
PhocusWire's weekly travel tech news briefs: Trip.com Group, SITA, NextTrip and more...
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Playing favorites: The makings of a go-to travel brand
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