Why Google's UCP is not a game changer in travel

Why Google's UCP is not a game changer in travel

Opinion / Distribution
By Mario Gavira / January 20, 2026
gobi jatri
News / Online
Gobi invests in Bangladesh-based B2B travel commerce platform Jatri
By Morgan Hines January 20, 2026
Jatri said the fresh capital will support product innovation, expand its MENA ecosystem and grow partnerships. Read More
ota acqusition
News / Online
Destinia acquires Travel Republic, Netflights for UK expansion
By Morgan Hines January 20, 2026
Destinia enters the British market with the acquisition of two OTAs as part of its international expansion strategy. Read More
Interview / Startups
Startup Stage: Bonafide helps travel brands position content for AI discovery
By Abby Crotty January 20, 2026
Founded in 2024, Bonafide is currently working to scale its business and help the travel industry maximize its AI potential.... Read More
News / Technology
PhocusWire's weekly travel tech news briefs: Hilton, Navan, Civitatis and more...
By PhocusWire January 16, 2026
Keep up with all the latest people, partner and product news from around the global travel industry.... Read More
News / Online
Kombo acquires KelBillet to accelerate consolidation in ground transportation
By Abby Crotty January 15, 2026
KelBillet will maintain its brand name in the short term, with the company noting that the merger will help it scale and expand services.... Read More
News / Distribution
China opens antitrust probe into Trip.com
By Abby Crotty January 15, 2026
The company's Hong Kong-listed shares tumbled nearly 20% the day after the probe was announced.... Read More

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Presenting the Hot 25 Travel Startups for 2026
News / Startups
News / Distribution
Google UCP and travel’s race for an agentic commerce standard
The protocol will allow agents and systems to operate in tandem over businesses, payment providers and... Read more
News / Technology
Investment accountability: How travel brands are measuring AI ROI
Travel companies are actively investing in AI hoping to boost business—but how are they measuring the... Read more
Interview / Online
CEO Spotlight: John Lyotier of TravelAI
TravelAI co-founder and CEO John Lyotier discusses the company's mission to achieve a 'web of one' and... Read more
News / Online
Before, during, after: The acquisition diary of a travel tech CEO
RightRez CEO Maria von Foerster shares her experience throughout the acquisition process. Read more
News / Distribution
Sizing up players and strategies in the ‘new travel seller arena’
Executives from iSeatz, Hopper and Chase Travel outline the expanding ecosystem that is the travel... Read more
News / Technology
The great debate: Is AI the enemy of travel?
Industry leaders debated whether AI is more advantageous or threatening for travel at WTM London. Read more
PhocusWire's weekly travel tech news briefs: Hilton, Navan, Civitatis and more...
PhocusWire's weekly travel tech news briefs: Hilton, Navan, Civitatis and more...
News / Technology

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Google UCP and travel’s race for an agentic commerce standard
Sabre takes stake in BizTrip AI, plans AI corporate travel assistants
Airbnb names former Meta exec Ahmad Al-Dahle CTO
Kasa takes over Mint House properties to expand accommodation platform
Outlining distribution shifts and trends in tours and activities
Investment accountability: How travel brands are measuring AI ROI
Weather-guarantee startup lands $12.8 million to fuel growth
Flix sees opportunity in airport transfers, acquires Flibco
Yipy attracts $1M to scale hotel standards management system
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